Zillow has become one of the most popular online real estate platforms for home buyers, sellers, renters, and brokers alike. With over 160 million users visiting Zillow each month, it’s no surprise that the number of listings being saved is also quite high. But what constitutes a good number of saves for a listing on Zillow these days? Let’s take a closer look on how many saves on zillow is good 2023.
What Does Saving a Listing on Zillow Mean?
When you find a home on Zillow that you’re interested in, you can save or “favorite” that listing to bookmark it for later. This allows you to easily access and compare your saved homes in your Zillow account.
Saving a listing doesn’t notify the agent or seller – it simply helps you organize and track listings you want to inquire about or monitor. Think of it like creating a custom wish list of homes you’re interested in.
Why Do Buyers Save Listings on Zillow?
There are a few key reasons why home buyers save listings on Zillow:
To Remember Listings for Later
Saving homes on Zillow creates a collection of listings you can revisit anytime. This helps keep track of homes you’ve toured or are still considering as new listings hit the market daily.
To Monitor Price Changes
Many buyers save homes to see if prices get reduced. Zillow makes it easy to track price changes on saved listings.
To Compare Similar Listings
Saving multiple listings in your price range allows for convenient comparison. You can evaluate favorites side-by-side and analyze features, prices, neighborhoods, etc.
To Share with Spouse, Agent, Lender
Saving homes makes it easy to share listings with a partner, real estate agent, lender, contractor, etc. for feedback.
To Keep Tabs on Competition
In hot markets, buyers may save listings to monitor how quickly homes go pending or off-market. This indicates local demand.
What is Considered a Good Number of Saves on Zillow?
So what number of saves actually indicates a listing is garnering solid interest on Zillow? The answer depends on a few factors:
Location and Market Conditions
In a slower buyer’s market, 5-10 saves may be decent interest for a listing. In a ultra-competitive seller’s market like Austin or Boise today, 50+ saves on a listing can happen quickly. Higher demand areas see more buyer interest and saves.
Price Range
Higher priced luxury homes won’t accumulate as many saves as moderately priced homes the majority can afford. Additionally, markets with higher median home prices tend to see higher numbers of saves. A $1 million listing in San Francisco may get 25 saves, while a $300,000 home in Indianapolis sees 10 saves.
Time on Market
The longer a home is listed on Zillow, the more saves it will accumulate. A listing fresh on the market garners less immediate saves versus one listed for months. Older stale listings tend to have more saves.
Property Type
Some property types attract more interest than others. For instance, single-family homes often accumulate more saves than condos. New construction and renovated homes also tend to garner more saves.
Photography and Details
Listings with professional photography and robust listing details like floorplans tend to get more saves than those lacking visuals. Appealing photos attract more buyers.
Brokerage and Agent Marketing
The marketing reach of the listing agent and brokerage can impactsaves. Well-promoted listings amplified across social media and online advertising accumulate more saves.
General Benchmarks for Zillow Saves by Market Conditions
Taking into account the above factors, here are some general benchmarks for what good Zillow save numbers tend to be based on market conditions:
Hot Seller’s Market: 50-100+ saves is solid interest from buyers. Listings often go pending fast with multiple offers.
Balanced Market: 25-50 saves indicates good buyer activity. Homes sell within 30 days typically.
Buyer’s Market: 10-25 saves is decent interest. Listings may sit for 45+ days before an offer.
Cold Market: 5-10 saves shows average interest. Price reductions may be needed to generate offers.
Of course, these numbers vary greatly by region. A hot market in one city may only be warm in another. Checking save rates on nearby comparable listings gives you the best gauge of buyer demand.
How Many Saves Do Zillow Listings Get on Average?
Zillow itself has not released any hard data on the average number of saves listings across the platform receive. However, analyzing a sample of listings provides a general ballpark range:
- Recently listed homes tend to accumulate 5-25 saves on average nationally.
- After 2-3 weeks on market, listings often have 25-75 saves.
- Homes listed for 2+ months achieve 50-150+ saves on average.
For a listing to reach 500-1,000+ saves is quite rare, occurring only in the hottest metro markets for the most desirable homes. The vast majority of listings fall well below this range.
Of course, averages only tell part of the story, as factors like price, location and property type significantly sway save rates. But in general, most listings can expect to garner some level of interest during their duration on market.
Tips for Sellers to Get More Saves on Their Zillow Listing
As a seller, more saves signal more potential buyers eyeing your home. Here are tips to drive up the number of Zillow saves on your listing:
- Work with an agent who markets heavily online and has a large buyer audience.
- Ensure listing photos are high quality. Photos are critical for saves.
- Include a 3D Home tour if possible to let buyers view digitally.
- Highlight special features like a renovated kitchen, pool, views, etc.
- Keep the listing description concise but compelling.
- Set the price appropriately based on recent comparable sales.
- Ask the agent to promote across social media and email lists.
- Don’t let the listing get stale – review activity weekly and adjust strategies.
Patience and persistence are key. It takes consistent promotion and time on market to accumulate more saves on Zillow over the listing duration.
Does a High Number of Saves on Zillow Guarantee a Bidding War?
While lots of saves certainly signals buyer interest, it doesn’t guarantee a bidding war with quick sales. Here are caveats to be aware of:
- Buyers can save listings just for house price tracking purposes, not to actually buy. Serious buyers tend to contact the agent directly too.
- Investors and “lookie-loos” may save homes they have no intention of purchasing just to analyze the market.
- Saves don’t necessarily convert to showings. Some buyers save just to shortlist options, but won’t tour in-person.
- A home has to be priced appropriately and in good condition to actually generate competitive offers, regardless of saves.
So when evaluating how many saves are “good”, it’s quality over quantity that counts. Just because a listing has 100 saves doesn’t ensure it will sell fast or over list price. Other factors like pricing, property prep, Days on Market (DOM), and actual buyer demand determine the actual market response.
Is There a Way to See Who Has Saved Your Listing on Zillow?
Unfortunately agents and sellers cannot see exactly who has bookmarked or saved their listing on Zillow. The platform does not provide info or contact details on those who have saved the listing.
This is to protect user privacy and prevent agents from spamming people who may just be casually interested, not serious buyers. So while you can see the total number of saves, you won’t know specifics on those buyers.
However, serious buyers who have saved your home typically will reach out to the listing agent directly for info or to arrange a showing. These buyers tend to identify themselves, so you can gauge solid prospective purchasers. But the total tally of “anonymous saves” must remain a mystery to preserve user privacy.
Should You Rely on Just Zillow for Gauge Buyer Interest?
While Zillow is popular, keep in mind it’s just one platform. To get a complete picture of buyer demand, you need to evaluate:
- Saves on other major sites like Realtor.com, Trulia, Redfin, etc.
- Actual showing activity through the MLS and listing agent.
- Open house attendance and feedback.
- Email/phone leads, sign-in sheets, and buyer inquiries to the agent.
- Showing services data on tours and agent/buyer feedback.
- Online traffic analytics for the listing website/MLS listing.
- Social media engagement on posts promoting the property.
- Direct outreach from agents with buyer clients.
So while the number of Zillow saves is helpful, it should be blended with other metrics to gauge total buyer interest and demand. No single source provides the full picture!
Final Takeaways on Zillow Saves
Saving listings is a key part of many buyers’ home search process on Zillow. While the total number of saves is useful context, it does not guarantee a bidding war or quick sale.
You must analyze saves in relation to overall market conditions, listing details, property preparation, pricing strategy, and additional buyer indicators off Zillow.
If priced and promoted properly in an attractive market, a listing with 50-100+ Zillow saves has the potential to garner great buyer attention and quality offers. But work with your agent to manage expectations, as saves alone don’t guarantee success.
Patience, persistence and savvy marketing will accumulate more saves over time. Yet it only takes one serious buyer to generate a winning offer!
Conclusion
In today’s digital real estate landscape, monitoring your Zillow saves is key to gauging buyer interest as a seller. While more saves is generally better, focus on identifying and nurturing high-quality prospective buyers from this pool. By the way, if you’re wondering how many saves on Zillow is good in 2023, it’s hard to determine an exact number as it can vary depending on the location, property type, and other factors. However, if you continue to focus on engaging with interested buyers and providing them with a positive experience, you’re more likely to achieve a successful sale.
Combine Zillow metrics with overall market conditions, listing enhancements, pricing strategy adjustments, and expanded marketing by your agent to accumulate more quality saves over time. With persistence and the right strategy tailored to your local market, you can generate great buyer attention on Zillow and beyond to achieve a successful sale.
FAQs
Are more Zillow saves better for sellers?
Yes, generally more saves signals broader interest from potential buyers. But quality matters over quantity, as some saves may be “lookie-loos” not actual purchasers. Focus on identifying and connecting with high-quality buyers vs. total saves.
How quickly do listings get saves on Zillow?
On average, new listings accumulate 5-25 saves in the first 1-3 weeks. The majority of saves happen in the first 30 days as buyers initially find and bookmark the home. Saves continue to gradually accumulate the longer a home is listed.
Can I see who saved my Zillow listing?
No, agents and sellers cannot see identifying details on those who have saved the listing. This protects user privacy. However, serious buyers tend to contact the agent directly as well.
Should I immediately drop my price if saves are low?
No, be patient. Low saves early on may just indicate a listing is fresh to market. Give it a few weeks for broader exposure. Evaluate saves alongside other buyer indicators before making price adjustments.
How can I drive up saves on my Zillow listing?
Boosting saves takes savvy marketing by your agent online and offline. Ensure listing photos and details stand out. Price competitively. Market broadly across social media, email lists, and advertising. Highlight unique home features and updates.
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