If you want to make sure that your website can be found when someone searches for something relevant to your business, you need to use SEO. SEO is a form of digital marketing that someone like this SEO services company https://www.rycomarketing.ie/seo-services can help you with and it involves creating a strategy to help your website climb higher in search results for the relevant terms.
The main reason why businesses use SEO is to help people to find their website. Most people will look on Google for something that they want – this could be a product or a service. Therefore, the higher up the search results your business ranks, the more likely it is that someone will find you and use your business.
In addition to this, it helps to get ahead of the competition. Business is competitive and to make sure that you are staying ahead you need to do all you can to make sure that it is your business that is standing out from the rest.
When your business ranks higher on Google, this is also good for brand recognition. To be a credible business, you need to build that recognition up, and SEO is a great way to do that.
Something else that SEO really helps with is making your website easier for people to use as well as better from the point of view of Google. Your website is as important as link building in SEO.